Jodee Bartorilla
Digital Marketing & Media Manager with 20 Years of Regional Publishing Experience
I’m a digital marketing and media professional with over 20 years of experience working at the intersection of creative direction, regional publishing, and digital growth. My background spans community newspapers, tourism-driven media, and independent creative work — with a consistent focus on building systems that support sustainable engagement and revenue.
I specialize in bridging strategy and execution: translating big-picture goals into practical digital infrastructure, clear visual communication, and measurable results for place-based brands and publishers.
Experience
Media & Marketing Manager for a regional media group serving tourism-driven communities
Digital Strategist & Creative Lead for 15 weekly publications across the Jersey Shore
Founder of a
long-running creative consultancy supporting arts, travel, and hospitality clients
Hands-on experience with WordPress, Joomla,
technical SEO,
analytics, advertising operations, and
automating systems
How I approach my work
I bring a systems-oriented mindset to creative and marketing work. That means understanding how content, design, advertising, and platforms operate together — and building workflows that are sustainable for real teams and real timelines.
I’m equally comfortable working hands-on in WordPress, analytics, and design tools as I am collaborating across departments, managing vendors, or supporting editorial and sales teams. My goal is always clarity: clear priorities, clear execution, and work that serves both the audience and the organization.