Creative Digital Strategy for Regional Brands
I help publishers, tourism businesses, and local organizations grow their audience and revenue through thoughtful marketing strategy, strong visual communication, and practical digital systems.
20+ Years Experience
Regional Media Leadership
SEO & Digital Marketing
Creative Consulting
& Art Direction
Strategy, Systems, and Creative Thinking
I work with organizations that need clear strategy and hands-on execution.
My background spans community newspapers, tourism-driven media, and independent creative consulting. That experience allows me to connect marketing strategy, digital infrastructure, and creative storytelling into practical systems that support long-term growth.
Clients often bring me in to solve a marketing challenge — and leave with a stronger brand, clearer messaging, and new ideas for engaging their audience.
Working as an artist & photographer shapes how I approach marketing problems. I tend to think visually and spatially, which often leads to ideas that extend beyond traditional marketing — whether that means designing a visual identity, planning an installation that visitors interact with, or finding new ways to tell a story about a place.
Creative Ideas That Make Places Memorable
Some of my favorite projects start with a simple question:
“How do we make this more engaging for visitors?”
That question has led to projects ranging from illustrated farm maps and visual storytelling tools to conceptual installations designed for photo sharing and social engagement.
I enjoy helping businesses turn their physical spaces and experiences into something people want to photograph, share, and remember.
Clarity, creativity, and infrastructure for regional growth
Digital Marketing & Media Expertise
A proven blend of strategy, execution, and media operations designed for regional publishers and community-driven brands.
Strategic Website Management
End-to-end website oversight, including updates, performance optimization, SEO implementation, and cross-platform consistency.
Innovative Content Strategy
Data-informed content planning that supports editorial goals, audience growth, and seasonal engagement.
Targeted Advertising Solutions
Advertising operations and campaign execution tailored to regional markets, tourism cycles, and local business needs.
From Strategy to Execution
Website & Platform Management
Oversight of CMS-based media platforms like WordPress, Joomla, and Drupal, front-end performance, technical SEO, and ongoing optimization for traffic and usability.
Advertising & Revenue Programs
Execution and fulfillment of digital and print advertising, campaign coordination, creative production, and performance tracking for local and regional clients.
Content Strategy
Data-informed content planning, editorial support, and seasonal optimization to increase engagement across community-focused publications.
Media Operations & Partnerships
Cross-functional coordination between editorial, sales, and vendors to ensure consistency, delivery, and operational efficiency.